This week Kreative Kids issued a recall of about 7,600 children’s robe for their flammability. It’s a relatively small piece of cloth, but the implications were huge. But if Kreative Kids didn’t make the material, but only sewed the designs, is the product liability really theirs. In a word, YES. When Kreative Kids, or any other brand creates something new from components, and put their label on it, they are now the manufacturer, and the product liability is theirs to manage. That’s why product liability is so important to ANY brand with a tangible product. Even if you just make pajamas.